The World Wide Web Consortium (w3c) maintains a standard that describes how web pages are to be coded to be “valid.”
An invalid web page has a few disadvantages:
- There is no way to tell how much of your content Google, Bing, and Yahoo can actually read, so your search results are unpredictable
- Different browsers (Internet Explorer, Firefox, Safari, Chrome) will have different ways of displaying your site; not necessarily as intended
- Links may or may not go where they’re supposed to
A valid web page has a few (!) advantages:
- Google, Bing, and Yahoo will be guaranteed to be able to read the content of the page making sure you’re getting the search engine placement your content warrants.
- Browsers will show the website as intended
You’d be surprised how many sites out there fail the most basic validation.
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