The Goal of Search Engine Optimization
The purpose of performing Search Engine Optimization (SEO) is to position your website in search engine rankings to show up on the first page of results when someone searches for terms related to your site.
Such positioning is achieved by coding your website in a very specific way to let Google and the other search engines know exactly what your site is about.
You want to make sure your site comes up on the first page when someone uses Google, Yahoo, MSN, or any other search engine to search for something your site can provide.
As on expert put it:
It is not the job of Search Engine Optimization to make a pig fly…but to genetically re-engineer the web site so that it becomes an eagle.
This maximizes traffic and thus increases opportunities for customers to take actions on your website that can result in sales.
Unfortunately, one of the most often overlooked component of SEO is creating response vehicles and landing pages on your site so customers can easily find and purchase what they are looking for.
Effective SEO has two critical elements:
- Your website must actually provide something of value
- People must be looking for what you provide using the terms for which your site is optimized.
Always keep in mind that the purpose of search engines is:
To give users links to the most relevant content based on what they were searching for.
If your site does that, and is search engine optimized so they find you, and you provide a way for the customer to buy the thing they were searching for you’ve got an ONLINE GOLDMINE.
If your site doesn’t offer value to people searching with the terms you’ve "optimized for,” they're likely to just leave and that's not going to do a thing for your bottom line.
If someone lands on your site, but bounces right off because they didn’t find what they were looking for, you've accomplished nothing except maybe to annoy the user and make it unlikely that they'll ever visit your site again.
Ever land on one of those link-o-rama pages with no real information about what you were searching for, just link after link after link? Remember how you felt? Yah, like that. Make your optimization bring customers to information they were looking for, offer the products they want, and your website will become your bottom line's best friend.
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